A new reminder every day. How hard could that be?
McDonald’s New Sirloin Third Pound Burger was a limited time offering that was only going to be around for a 6 week window. We needed to motivate consumers to get off their keisters and get into McDonald’s to try this burger before it was gone.
But this burger was special. So not just any reminder would do.
We came up with the idea of having a different, unique reminder each day, which for the media window amounted to 32 different executions. And of course we only had enough budget to shoot for one day.
Our spokesperson, Max Greenfield, was a real trooper. And a Twitter-er.
We only had about 20 minutes per script, which means things had to move pretty fast. But we pulled together as a team and had a great time in the process.
You can read all about “Lovin’ Reminders” here at Adweek.
And here at AdAge…